Brand Refresh for Ark Curriculum Plus

Comprehensive brand refresh for Ark Curriculum Plus, enhancing their visual identity and providing a cohesive suite of branded materials and templates.
Overview

Enhancing AC+’s visual identity to better support their mission of high-quality education for all students.

I undertook a comprehensive brand refresh for Ark Curriculum Plus (AC+), a non-profit organisation dedicated to supporting teachers in providing high-quality education to all students. AC+ aimed to stand out from competitors and provide a cohesive and versatile visual identity. The refresh included developing new colour options, graphic devices, and patterns for various subjects, as well as creating new icons and a comprehensive set of brand guidelines. The goal was to create a consistent and engaging brand experience across all their materials and templates.
Client

Ark Curriculum Plus

Service

Branding

Completion

January 10, 2024

Role

Designer

Testimonial

I've thoroughly enjoyed working with Tom. I came to him with some brand-refresh work and he listened to our needs and then suggested sensible plans, budgets, and timelines to achieve the goals. We now have a wonderful, refreshed brand with vibrant colours and a great set of branding guidelines thanks to Tom!

Rebecca Richardson

Product Strategy Director, Ark Curriculum Plus
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