I worked with AC+ to explore new colour palettes, create new graphics and design subject-specific brand patterns. These patterns were designed for use across the overall brand and subject sub-brands, providing new options for branding materials. The patterns, along with new framing devices for photography and pullout elements, helped embed the brand more deeply and offered versatile tools for various applications. I also developed a set of 60 icons in subject-specific colorways to ensure consistency. I designed and wrote an updated set of brand guidelines, including clearer guidance on logo usage, and created a suite of branded templates, including presentations, email banners, and social media Canva templates. The refresh provided AC+ with the necessary tools and templates to maintain their visual identity effectively.